How to Use Google Keyword Planner for Keyword Research

Google Keyword Planner is a free tool that helps you find the best keywords for your blog. Here’s a step-by-step handbook on how to use it virtually.

Step 1: Access Google Keyword Planner

1. Head to Google Ads and mark in with your Google account.
2. Click on “Tools and Settings” (top-right corner).
3. Under “Planning,” select “Keyword Planner.”
4. You’ll see two options:
   • “Discover new keywords” – Find new keyword ideas.
   • “Get search volume and forecasts” – Research existing keywords.

Step 2: Find Keyword Ideas

1. Click on “Discover new keywords.”
2. Enter a topic or seed keyword (e.g., “best SEO tips” or “how to start a blog”).
3. Select your target country and language.
4. Click “Get Results.”
5. Google will show keyword suggestions along with:
   • Average monthly searches (how many people search for it).
   • Competition level (Low, Medium, High).
   • Cost-per-click (CPC) (useful if you plan to run ads).

Step 3: Choose the Right Keywords

💡 What to Look For:
✅ Long-Tail Keywords – Phrases with 3-5 words (e.g., “best SEO tips for beginners”).
✅ Low Competition Keywords – Easier to rank for in search results.
✅ Good Search Volume – Aim for at least 1,000-10,000 searches per month.

Example:

For a new blog, focus on low-competition keywords with a moderate search volume.

Step 4: Export & Analyze Keywords

1. Click “Download Keyword Ideas” (top-right) for a CSV file.
2. Open it in Excel or Google Sheets.
3. Pick 20-30 good keywords that match your blog niche.

Step 5: Use Keywords in Your Blog

✅ Use the main keyword in your title, URL, and headings.
✅ Naturally include related keywords in the article.
✅ Optimize meta descriptions and image alt text with keywords.
✅ Write long-form, valuable content around your chosen keywords.

Bonus: Find Competitor Keywords

You can also use Ubersuggest or Ahrefs Free Keyword Tool to check what keywords competitors rank for!

Would you like help with a specific keyword strategy or a blog post idea? 😊